Chapter Three: A Wikibrand Roadmap

Books

Permission Marketing

The Tipping Point: How Little Things Can Make A Big Difference

The Anatomy of Buzz: How to Create Word of Mouth Marketing

The Brand You 50 : Or : Fifty Ways to Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction, Commitment, and Passion!

Free Agent Nation: The Future of Working For Yourself

The Fall of Advertising and the Rise of PR

Lovemarks: The Future Beyond Brands

The Cluetrain Manifesto: The End of Business As Usual

The Wisdom of the Crowds

Digital Capital: Harnessing the Power of Business Webs

Grown Up Digital: How the Net Generation is Changing Your World

People

Bernajean Porter

Malcolm Gladwell

Joan Bigham

Share Wikibrands With Your Tribe
Testimonials
"Wikibrands is a must read for business leaders, managers and just about anyone who wants to recognize and deploy the incredible creative energy of customers and stakeholders. Approachable, insightful, instructive, and entertaining, Mike Dover and Sean Moffitt’s book is a guide to reinventing enterprise by authentically engaging the creative class."
Richard Florida
Author of the Creative Class and The Great Reset
Read Other Testimonials for Wikibrands
What’s a Wikibrand?

wikibrand(s): noun

A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value

Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer
Wikibrands on Facebook
WikiBrands on twitter
WIKIBRANDS EVENTS
Join our Mailing List for exclusive updates about Wikibrands events, giveaways, resources, swag and more!

Email Address*

First Name

Last Name

* = required field

© Wikibrands 2013. All rights reserved.