"Wikibrands is required reading for anyone who wants to thrive in this new landscape -- it is both a comprehensive overview of the principles that govern the new digital world and a practical set of guidelines for how to approach and make use of them. Highly recommended."
Senior Writer, Giga OM
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer