"Wikibrands is packed with clever insights into the dynamic world of brand and customer management in the age of social media. Wikibrands will take you to where the proverbial puck is going - which is exactly where you need to go to win in a full contact market."
Executive Chairman, Moxie Software
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer