Nice interview with Paul Waldie today on Canada’s leading business-targeted TV channel – BNN about Wikibrands. Love the opportunity to dig a little deeper with longer segment opportunities like this. Think we went for about 9 minutes, with some great questions and nice cadence to the interview. Enjoy.
What’s a Wikibrand?
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, emerging technology adoption, social influence and talent collaboration to drive business value.
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer.