Wikibrands, Wikicommunities – How to Manage the World of Engaged Brands

Albeit hoarse from a New York City bug I caught, as well as perhaps pushing it too hard in the 4 other presentations I did over a two day period, here is a link to my presentation to the American Marketing Association.

Some great questions, involved audience and stepping stone to perhaps more things with the AMA.

Thanks to Simon Chen from Ramius and Becky Youngberg from the AMA for pushing me though it.

Here is the link:

Also look at the discussion area and poll results as we try to tackle some of the more pressing questions:

Here is the synopsis of what we covered:

Based on the learnings and insights from the recently-launched book Wikibrands — Reinventing Your Company in a Customer-Controlled Marketplace (McGraw-Hill), author Sean Moffitt dives more deeply into the subject of online community management and what key success factors are involved in the front line management of customer and fan engagement, digital and social media activities.

With less than 75% of companies having policies to govern the sometimes messy arena of the Social Web and less than half having strategies and full time resources to manage this exciting but resource-intense wikibrand world, this webcast is an essential guide for managing and staying relevant in business and marketing for 2011.

Key coverage areas will include: community platforms, the life stages of a community, the 11C’s of community management and the 15 roles that community managers play. Recent data from Agent Wildfire’s Community Management Report will augment Sean’s Wikibrands research and findings.

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