Another few examples of the future becoming so much faster…
As mentioned in 2018, we looked at 50 different business, cultural and technology drivers and realized the world was spinning 7.7X faster than what it was the generation before us. Implication — If you are not moving forward, you are likely falling behind. Conclusion – that innovation, reinvention or transformation you’re likely planning for next year should be happening now.
A. The 20 Years of Internet Giants
It’s Newton’s Law of the Internet, those falling down this list, keep falling down. With rare exception, this is the axiom of how internet properties work. In fact, most internet brands can’t even stick around for a full five year cycle on this list below. Then consider eBay and AOL’s consecutive cycle drop down the rankings (it’s happening to Wikipedia’s grip on the factual internet now). Also consider the trajectory of Yahoo and others who were titans of the industry before merging out of existence into Oath. It does make you consider the 15 year ride of the mainstays of Google, Microsoft and Amazon on this list as enviously impressive.
B. The Amazon Juggernaut
Sure the top 6 competitors of Amazon may have a modicum of happiness based on new products and revenues that have nearly doubled over the last 15 years but the long game is clearly Amazon’s.
C. Content Management Systems
Remember when you had to build your own websites. No longer. And even though WordPress has a commanding 32% market share, don’t get too comfortable. Hanging out at #5-8 are some interesting new players that were barely around 4 years ago (Squarespace, Shopify, Magento, Wix). Can one of them breakout?
D. The Gamer Market Shift
Even though revenues continue to climb for the overall gamer market – the Sonys, Nintendos, Segas and Xboxs of the world must feel like they missed a golden opportunity in the mobile game market now dominated by Google, Apple and Facebook (and their Asian counterparts).
E. The Global Education Market Disruption
In 2018, $6B was spent on global Edtech in 50 different segments of the education market, led by language and tutoring sub-segments. It may be a trickle vs. the $5T global education and training market, but where there is smoke, there is fire. Will it be education as usual, regional scaleups, global digital giants, peer-to-peer or rob learning that will prevail over the next decade? (Sources: HolonIQ).
What’s a Wikibrand?
A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, emerging technology adoption, social influence and talent collaboration to drive business value.
Derived from Hawaiian word wiki meaning quick subsequently meaning tribal knowledge and a collaborative website and Middle English word torch meaning a distinctive name identifying a product or a manufacturer.
"I have forgotten more than i have remembered about effective digital. The tools, the platforms, the powerpoint... just remember the REHAHAS - be reciprocal, ethical, human, awesome, helpful, authentic and social - and you'll be mostly fine."