Haiti. Pakistan. Japan. New Zealand. Horn of Africa. Hurricane Irene. And those are only the big ones. We’ve experienced a tonne of crises over the last little while, all important. But how far can we stretch our capacity to give? And what has social media done to change the idea of rallying around a cause?
We asked the pros during our monthly cause-related Wikicauses #wikichat and here is what they said:
1) Back to Passionately Embraced Stories :
- @UNICEFLive We’re responding to #HornofAfrica crisis. We’ve been able connect w/ passionate supporters who want to share our stories
- @UNICEFLive @Chris_UNICEF is giving a voice to the children who need us most, like young Mohammad in Kenya: http://ow.ly/5NUVJ
3) Social is About What’s Now :
- @snotforprofit Social media likes “immediate” events.
- @yazmaziar Couldn’t agree more. Charities such as Red Cross, MSF, Oxfam can truly leverage real-time w/ supporters via social.
6) Donor Fatigue, Particularly in Less Personal Situations :
- @canadahelps We’re seeing slower uptake of concern for Horn of Africa famine. Need to focus story on “we CAN make a difference”
- @chwadhwani I hear a lot of “yeah but that disaster last year – everyone gave – and then what happened?”
- @PlanCanada Donor fatigue is always a concern – emergency crisis or not. It ties back to stories showing impact of donor $
7) Matching Donation Schemes Help @TLC4BC once the cdn govt said they would match donations – i’m sure there was a spike in contributions.
8) Instilling Urgency @PlanCanada We can make a difference if we act fast! http://ow.ly/5NUVr Yes-it’s been a challenge for us so far. It seems that crisis related causes have had the most success w/ mobile giving.
9) Variety to Extend Interest @YMCA_Canada Personally, have seen huge social media response but w same msgs, crisis will continue long time, need more variety in
10) Collaborative Media Role :
- @PlanCanada Response to Pakistan floods was also slow, but picked up with media coverage. Hopefully same thing will happen here
- @chwadhwani I think media has a role – they need to help us report back on where the $ went – ppl sometimes feel it goes out in the void
11) Mobilization of Crisis:
- @snotforprofit We saw 4% of donations 4 Japan made by mobile web on our system (iPhone/tablet etc)
- @MeghanReddick Crisis and Mass Media appeals work well with mobile giving
12) Constancy of Purpose @chwadhwani – Saw first hand evidence of the drought while in Uganda and Ethiopia last week…devastating. our work is always on livelihoods – doesn’t change – we may lose donations to relief..but we tweet on it daily
For those even more interested, here our 12 links on disaster relief fundraising to match our list of 12:
- A Guide to Disaster Fundraising After the News Anchors Move On (We Pay Blog)
- Are mainstream and social media ignoring famine in Horn of Africa? (Conversations for a Better World – Anusha Alikhan)
- Japan Earthquake & Tsunami – 7 Simple Ways to Help (Mashable – Ben Parr)
- Consumer Attitudes Toward Mobile Giving (NTEN – David Farnes/Jim Manis)
- 5 Social Media Lessons From the Haiti Earthquake Relief Effort (Mashable -Geoff Livingston)
- Disaster Relief Fundraising in Conversation with Canadian Red Cross (Artez Interactive blog – Kate Kablash)
- 7 Tips to Make Your Organization Make The Biggest Difference in Haiti Relief Efforts (Connection Cafe- Molly Brooksbank)
- Helping Haiti: Places to Donate, Creative Fundraising Ideas and Being a Smart Donor (Have Fun, Do Good – Britt Bravo)
- How to Communicate in the Shadow of Disaster — Guidelines for Respectful but Effective Outreach (Getting Attention – Nancy Schwartz)
- Disaster Donations in the Age of Disruption (Philanthropy 2173 – Lucy Bernholz)
- The Social Media Response to Disaster in Haiti (NTEN – Amy Sample Ward)
- Text-to-Give Fundraising Campaigns Take Off (About.com -Joanne Fritz)